Choosing the right CRM can make or break your business operations, especially when you’re looking to scale efficiently. Two giants in the CRM world — Zoho CRM and HubSpot CRM — have become go-to choices for Indian businesses. But how do they compare? Which one suits your needs better in 2025?
This blog post breaks down everything you need to know: features, pricing, ease of use, and most importantly — how they perform in the Indian market.
Overview of Both CRMs
Zoho CRM
An Indian-origin CRM platform with deep roots in business automation. Zoho CRM is part of the larger Zoho ecosystem which includes apps for accounting, HR, email, and project management.
HubSpot CRM
A global leader in inbound marketing and sales automation. Known for its clean interface and powerful marketing tools, HubSpot has expanded rapidly in the Indian market with local support and growing adoption.
Feature Comparison: Zoho CRM vs HubSpot India
| Feature | Zoho CRM | HubSpot CRM |
|---|---|---|
| Contact & Lead Management | Yes, with customizable fields | Yes, highly intuitive |
| Email Integration | Gmail, Outlook, Zoho Mail | Gmail, Outlook |
| Marketing Tools | Basic (full tools in Zoho One) | Strong (even in free plan) |
| Sales Automation | Advanced workflows | Limited in free plan |
| Reporting & Analytics | Custom dashboards | Visual reports, easy to use |
| Support for Indian Market | GST, Indian billing, UPI | Limited Indian billing |
| Language Support | Hindi, other Indian languages | English only |
| Mobile App | Yes | Yes |
| Pricing | Free + affordable tiers | Free + higher paid tiers |
Zoho CRM: Strengths for Indian Businesses
- Made in India — tailored for Indian users
- GST-ready invoicing and Indian tax compliance
- WhatsApp Business integration
- Affordable paid plans suitable for small to mid-sized businesses
- Language options including Hindi
HubSpot CRM: Global Power, Local Presence
- Excellent free CRM with robust features
- Beautiful interface that’s easy for teams to learn
- Advanced marketing automation in free tier
- Growing support in India with local partners and resources
Pricing Breakdown (2025)
Zoho CRM
- Free for 3 users
- Paid plans start around INR 800/month/user
- Zoho One bundle available for INR 1,800/month with 40+ apps
HubSpot CRM
- Free CRM with core features
- Starter plans begin at around INR 1,600/month
- Advanced features (automation, analytics) available in higher tiers
Which One Should You Choose?
- Choose Zoho CRM if:
- You want Indian billing support
- You need customizable workflows
- You plan to use Zoho’s full suite (Zoho Books, Mail, Projects, etc.)
- Choose HubSpot CRM if:
- Your focus is on content marketing and email nurturing
- You prefer a super intuitive interface
- You plan to scale marketing automation gradually
Final Verdict
Both Zoho CRM and HubSpot are fantastic tools — but they shine in different areas. Zoho CRM is ideal for Indian businesses looking for local compliance and affordability, while HubSpot CRM is unbeatable for global-standard marketing and simplicity.
If you’re just starting out, try both free versions side by side for a month. See which one fits your workflow, your team, and your long-term goals.
Got questions or experiences to share? Drop them in the comments below!